Deleted zoom keybase app images from8/7/2023 However, it became a superstar investment between 20, adding about $120 billion in value over the period, translating into an annual price appreciation of more than 50% a year. The fuel that Netflix has used to increase its market capitalization is its subscriber base, as with the other FANG stocks, the company seems to have found the secret to be able to scale up, as it gets larger. That subscriber base, in turn, has allowed the company to increase its revenues over time, as can be seen in the picture below, summarizing Netflix's operating metrics. You can accuse me of over-analyzing this chart, but it captures to me the essence of the Netflix success story. While Netflix has been able to grow revenues in each of the three consecutive five-year time periods, 2002-2006, 17, that it has been existence, the company has been faced with challenges during each period, and it has adapted. DVDs in the Mail: In the first five-year period, 2002 through 2006, the company mailed out DVDs and videos to its subscribers, challenging the video rental business, where brick and mortar video rental stores represented the status quo, and Blockbuster was the dominant player. ![]() ![]() The Rise of Streaming: It was between 20, where the company came into its own, as it took advantage of changes in technology and in customer preferences.First, as technology evolved to allow for the streaming of movies, Netflix adapted, with a few rough spots, to the new technology, while its brick and mortar competitors imploded. Second, while Netflix saw a drop in revenue growth that was not unexpected, given its larger base, it also saw its content costs rise at a faster rate than revenues, as content providers (the movie studios) started charging higher prices for content.
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